Heelys x Minecraft Collaboration

When Heelys reached out, they were looking for their next big play in the licensing game; At the time, I had been working with a lot of influencers who made Minecraft content, so we decided to shoot for the moon.. Microsoft. Fast forward to the drop, and we had contracted Twitch streamers to take part in a live Escape Room event. At the end of the puzzle was a code to open the boxes we had sent them containing the new shoes to be opened live for their viewers. It took months to get the collaboration ironed out, it only took a day to sell out every pair.